Taj is an Australian owned family brand created by entrepreneur & visionary, Late Mr. Sid Varma, during the mid-1970’s. Mr. Varma along with his wife, migrated to Australia.
His years of experience in International trade and his love for basmati, drove Mr. Varma to introduce Australia’s first branded basmati rice – ‘Taj’ & ‘White Tiger’.
Taj has since grown to become one of the leading basmati brands amongst the extremely discerning rice eating communities in Australia. Extremely high quality, customer satisfaction and brand loyalty have been the main guiding principles of the brands growth.
Mr. Varma retired in July 2008, passing on the reins to his grandsons – Gautam and Arjun Varma.
Taj is an Australian owned family brand, created by entrepreneur & visionary, the late Mr. Sid Varma, during the mid-1970’s. Sid, along with his wife, migrated to Australia at 75 years of age to lead a peaceful life in retirement.
The boredom from not being active, his years of experience in the rice world & international trade, and his ‘love for basmati’, drove Sid to introduce Australia’s frst branded basmati rice – ‘Taj’ & ‘White Tiger’.
Taj has since grown to become one of the leading basmati brands amongst the extremely discerning rice eating communities in Australia. Consistent high quality, attractive price points, very high customer satisfaction and brand loyalty have been the main guiding principles of growth.
Sid retired in July 2008, passing on the reins to his grandsons – Gautam and Arjun Varma.
“For us quality is everything. It’s our strength. It’s our passion. It’s what defines us & enables us to delight our customers beyond imagination.”
Latest technology, state-of-the-art facilities, modern machinery and stringent quality control goes into the making of TAJ rice. From procurement to storage, machinery to equipment, milling to final packaging; our dedicated team of experts diligently work to ensure perfection in every grain. Our mills use the world’s best technology from Satake, Japan and Buhler, Germany.
For the final product packing, we employ state of the art fully-automated machinery and metal detectors to ensure every bag of Taj Rice is hygienically packed and completely free of contamination
All our products are stored in HACCP / BRC Certified Distribution Centers. We also work with leading third-party logistics providers to ensure seamless picking, packing, dispatching and delivery of our customer orders. Our Distribution centres located in Sydney, Melbourne, Brisbane, Adelaide & Perth provide the very best storage and distribution facilities to satisfy all our customers’ needs.
We process and supply various types of Rice in customized packs at competitive prices. Although our forte is Basmati, we deal in all types of Rice. With exclusive manufacturing partnerships with HACCP & BRC accredited Rice Mills globally, we have capacity to source, process and pack in YOUR BRAND any variety of Rice from India, Pakistan, Thailand, Myanmar, Vietnam, Cambodia, USA & Europe as per your desired Quality & Pack format.