Taj Foods Teams Up With Universal Studios
Taj Foods Teams Up With Universal Studios

In August 2017, Taj Foods strengthened their brand alliances with an exciting new partnership with NBCUniversal, as product licensees for the blockbuster Despicable Me 3. In September 2017, Taj Foods Australia unveiled their new Despicable Me 3 range of Minion Made Fruit Flavoured Mini Jelly Cups, Drinks & Jello Pops.

Despicable Me 3 is an American 3D computer-animated comedy film produced by Illumination Entertainment for Universal Pictures. It is the third installment in the Despicable Me 3 film series, which has grossed more then $741.6 million worldwide since its release in June 2017 and has been No.1 in the Australian Box Office.

This venture opens a completely new territory for the Australian owned house-hold basmati rice brand, established over 30 years ago.

Taj Foods now explore the confectionary and beverages world as licensees to these Hollywood heavy hitters.  

Taj Foods is excited and looking forward to this collaboration with Universal Studios. In addition to The Despicable Me 3 lines, Taj Foods has also aligned with the Kung Fu Panda brand, for Asian rice & snacks. With the Home Entertainment release in September 2017 & Minions 2 in 2020, Taj Foods will roll out more licensed Despicable Me/Minions products at least till 2020, if not more.

Minions Jellies

Fruit Flavoured Beverages

  • Fruit Flavored Drinks
  • Non-Carbonated
  • Three exciting flavors:
  • Multi Fruit, Cherry, Orange
  • 250 ML X 12 per case
  • Produce of Poland
Minions Jelly

Fruit Flavoured Jelly in Mini Cups

  • Yummy Fruit Flavours
  • 19g Minion Cups X 15 per pack
  • 4 packs per case
  • Halal Certified
  • Produce of Malaysia
Jellies

Fruit Flavoured Jello Pops

  • Assorted Fruit Flavours
  • 75ml tubes X 10 per pack
  • Ready to Chill/ Freeze/Drink
  • 16 packs per carton
  • Halal Certified
  • Produce of Malaysia
kung fu panda and sun grow

Just like true Basmati originates only in the northern parts of India & Pakistan, in the same way, only a few selected regions — about five sun-baked provinces in Thailand’s Northeast — can grow the best Jasmine Rice Crops.

Named after the sweet-smelling jasmine flower, SunGrow Jasmine Rice is a variety of aromatic long grain rice grown & nurtured in the mountain highlands of North-Eastern Thailand. When cooked it has a soft & sticky texture and a delicate floral and buttery ‘pandan’ like fragrance. SunGrow Jasmine Rice bares the prestigious ‘Thai Hom Mali’ Government Seal, designating it as the highest quality grain Thailand has to offer.

As they say imitation is the best form of flattery, unfortunately, genetically engineered Jasmine Rice replica varieties are now being grown in USA, Vietnam, Cambodia and even Australia. All they can do is only try to ape the real rice without being able to replicate the original aroma, flavour and texture of genuine Thai Hom Mali Rice.